The Profitable Modern Practice
The ONLY Program That Builds a Profitable Practice AND Transforms Patient Outcomes
I'M READY TO grow my practice!
here’s the real reason you're stuck:
A foundational program for private practice clinicians who want to sell premium services, streamline their care model, and finally build a business that actually pays them.
So why do so many cash-based clinicians stay stuck?
They keep signing up for more certifications, thinking another course will magically grow their medspa or clinic.
They hire marketing companies that deliver generic leads—not aligned, not ready, and definitely not booking.
They reinvent the wheel with every patient—building treatment plans from scratch with no scalable structure or retention strategy.
Whether you run a cash-based hormone clinic, medspa, functional medicine or longevity practice, the problem isn’t your credentials. It’s your model.
You need a business infrastructure that reflects the level of care you deliver and allows you to scale it.
And if you don’t fix it now, it’s not just you who stays stuck. It’s your clients, too, left with one-off care, unclear outcomes, and no reason to return.
Clients drop off after the first visit—no follow-through, no outcomes.
They piece together supplements, facials, or peptide scripts—never seeing the bigger picture.
They don’t commit to real transformation, because you haven’t packaged it as one.
Your patients don’t just want a one-off service or a quick fix.
They want energy back. Confidence back. Health back.
And you—as a modern wellness clinician—are the one who can deliver it.
But only if your practice is structured to support that transformation.
Whether you run a cash-based hormone clinic, medspa, functional medicine or longevity practice, the problem isn’t your credentials. It’s your model.
You don’t need another certification.
You need a business infrastructure that reflects the level of care you deliver—and allows you to scale it.
And if you don’t fix it now, it’s not just you who stays stuck.
It’s your clients, too—left with one-off care, unclear outcomes, and no reason to return.
Sound familiar?
Here's what happens if you stay right where you are...
I WANT A PROFITABLE PRACTICE!
"Carmen's unique approach to solo practice was exactly what I was looking for.
She helps me articulate the high value that I'm providing as a cash based practitioner, and gives me not only the confidence but the framework to making high ticket sales. I wish I had her guidance 10 years ago when I was starting my solo practice because I would have saved myself SO much money by learning how to articulate my worth and make the money I needed to make. Just implementing a few of her tips into my already established practice has resulted in an easier sales process and clearer path for patients to receive continued care!
$50k Months!
Dr Caitlin Fanning, ND
"I had been eyeing Carmen's programs for a while...
Her emails were speaking directly to me. I made my investment back in the first couple weeks of launching my new model. Fast forward 4 months and I've hit my first $50K month and my weekly patient load has been slashed to 1/3 of what it was before (at least!). It's been a lot of hard work, but I feel like I'm finally getting to a place where I can work on my business and not just in it thanks to the tools and concepts she has taught me.
She has opened up a whole new world for me and I can tell this is only the beginning. Not to mention my referral rate has at least doubled since following her model. Clients are happier and I'm getting paid. Carmen is amazing, down to earth, and truly cares about helping practice owners provide exceptional care and get paid for it.
Paige Helmer, CNM
"When asked about my initial goals and how they've evolved through coaching, I have to share how transformative it has been...
I came to Carmen looking to grow my wellness practice, but she immediately helped me see a much bigger vision. What struck me most was her ability to not only understand my unique position as an OBGYN in the wellness space but to help me articulate it in ways that position me to win. She has shown me possibilities I hadn't even considered.
Dr. Carine-Ange Tagni, MD
SUCCESS STORIES
The only program built specifically for clinicians in cash-based medspas, hormone clinics, functional medicine, and longevity practices who want to:
→ Sell premium care without sounding salesy
→ Stop building treatment plans from scratch
→ And create a practice that runs like a business, not a side hustle with a license
The Profitable Modern Practice™
introducing...
The Modern Practice Method ™
You’re booking consults, fielding DMs, answering the same questions… but patients still say “I’ll think about it.”
They drop off. Your revenue stays unpredictable. And you wonder if you’re doing something wrong—even though your care is gold.
The Modern Practice Method™ changes that.
This framework was designed for clinicians running cash-based hormone clinics, medspas, functional medicine, and longevity practices who want to:
✔ Turn consults into committed clients
✔ Keep patients engaged long enough to get real outcomes
✔ Package services like a premium brand—without overthinking it
You’ll learn the Patient Commitment Formula™, conversion triggers, and packaging systems used by top-performing practices to scale without burnout.
The proven way to package and price your wellness services for retention, revenue—and relief.
WHAT'S INSIDE
The Package Building Blueprint™
This is the advanced implementation layer of an outcome-based care model.
The Package Building Blueprint™ installs the infrastructure that turns your care plans into a conversion-ready offer that justifies premium pricing.
The Proven System for Packaging, Pricing, and Delivering Your Signature Offers
The Package Building Blueprint gives you:
We’re diving deep into:
What to include (and what to leave out) of your packages, with fully built out examples across Hormone Therapy, Weight Loss, Men’s Health, Gut Health, and Aesthetics
- Package Presentation Templates with fully built examples across Hormone Therapy, Weight Loss, Men’s Health, Gut Health, and Aesthetics
- The Consultation Confidence Playbook: a step-by-step messaging framework that eliminates overexplaining, overdelivering, and undercharging
- Pre-written Email Sequences, AI prompts, and Workflows so the system runs consistently inside your practice.
The 5-Step formula that anchors your package price in measurable outcomes and structured progression
The architecture that transforms a protocol into a 3–6 month premium, multi-phase patient program
How to price and present a la carte add-ons without undermining your packages
Scripts and workflows for presenting packages, handling objections, and onboarding patients from the consult to package to program delivery
The Package Building Blueprint™
WHAT'S INSIDE
From Packages to Partnerships
WHAT'S INSIDE
Designing Maintenance Plans & Memberships That Patients Actually Stay For
Most clinicians lose momentum after the package ends not because patients are no longer invested, but because there’s no structured next step.
Patients finish their transformation, then fall off the radar. Refills go unmanaged. Labs go overdue. You’re left tracking down check-ins and scrambling to keep them engaged.
Inside, you’ll IMPLEMENT:
The Refill Method™ broken down into a simple system you can use to keep patients optimized on autopilot.
- Membership Presentation Templates with fully built examples across Functional Medicine, Women’s Health, Integrative Medspa, and Longevity and Health Optimization practices
- The Package-to-Maintenance Messaging Playbook + Pre-written Email Sequences to seamlessly transition patients from package to partnership without pressure.
The 4 Types of Membership Models for long-term engagement, predictable revenue, and sustained results.
A defined transition sequence that moves patients from a package to a maintenance model or membership
Automation frameworks, email sequences, and EHR triggers for retention and renewals
KPI metrics to track churn, lifetime value, and membership ROI
From Packages to Partnerships installs the continuity architecture that keeps outcomes progressing and revenue compounding by giving you:
BONUSES
What They're Saying:
Working with Carmen as my business coach has completely transformed how I approach marketing and revenue generation for my private practice. One of the most valuable lessons I’ve learned is understanding that it’s not about the product itself, but the perceived value and confidence of the seller. I used to feel 'bad' about offering higher-priced packages to my clients, but now I understand the priceless value of my knowledge and expertise. I confidently present my packages knowing they are worth every penny.
Isabella Leviyev, PA
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You'll walk away with...
by the end of this course,
A plug-and-play blueprint for packaging your services—from injectables and skin health to weight loss protocols and hormone optimization—into high-retention offers your clients actually understand (and commit to).
A proven framework to boost patient commitment, streamline follow-through, and build consistent, scalable revenue month over month.
A smarter way to grow—without adding more patient volume, working more hours, or constantly chasing leads.
A clear strategy to move from fee-for-service to structured, outcome-based care—whether you specialize in hormone therapy, aesthetic treatments, peptides, or functional wellness.
Let's do this →
"Carmen is an incredibly
knowledgeable resource and I’m so grateful to have found her! She’s given me invaluable information to help start my own practice that I would not have found elsewhere or would have taken me years to figure out on my own. It’s reassuring to know that I have such a highly experienced NP on my side as I go out on my own."
"I am a CNM, and I re-entered into practice after seven years of being home with my kids. I opened a solo practice and set out to find my people. Carmen and her group at The Advanced Practice was the place I needed. I was met with clinical guidance and support, business guidance, including how to forge a brand, and how to stake authority in our field. Carmen is always available, never makes me feel like my questions are foolish, and is an expert in the field of HRT and holistic women’s healthcare."
✔ You’re adjusting pricing on the fly because you’re not sure how to package your value.
✔ Patients drop off after one visit and you’re left wondering if you missed something.
✔ You’re maxed out—booked, busy, and still not making the kind of profit that reflects your results.
Even the best clinicians get stuck when their Business model isn’t built to scale...
This isn’t a theory course.
SHOW ME YOUR WAYS!
It’s the missing link between everything you know clinically—and how you structure, price, and deliver that value as a modern practice.
"As a Nurse Practitioner and new business owner, finding a reliable source for education and business guidance that’s not out to just make a quick profit can be the ultimate 'unicorn'. You can find a business coach anywhere, but what makes Carmen and The Advanced Practice so amazing is her firsthand knowledge and expertise- not only as a Women’s Health provider, but as a successful business owner herself. "
- Erin Yap, CNM
Replenish Women's Health
meet the founder
I’m Carmen Stansberry, WHNP-BC, FNP-C
Double Board-Certified Nurse Practitioner. Business Strategist. 7-Figure Brand Builder.
I’m not another marketer or generic business coach guessing their way through the wellness space. I’m a clinician, a strategist, and the creator of a method that has transformed how private practices and medspas scale—with real results, real revenue, and real integrity.
Four years ago, I built a model that changed everything: outcome-driven packaging and clinical programming that honors the provider-patient relationship and positions you as the authority. Since then, I’ve helped hundreds of practices and medspas triple their monthly revenue—without adding more hours, hiring a big team, or selling their soul to hustle culture.
At The Advanced Practice, we don’t do fluff. We build proprietary systems and white-label clinical programs that allow you to lead with confidence, deliver exceptional care, and grow a business that feels as good as it looks.
I’ve built a 7-figure brand from the ground up—TWICE. And there’s nothing I love more than helping other women do the same. If you’re a clinician ready to own your role as a CEO, this is where it starts.
Business & Marketing Strategist for Modern Practices
"The value of the information that I obtained goes far beyond my investment. I will continue to implement the knowledge gained and I'm excited about what my future holds!"
- DASHAUNA FRANKLIN, AGNP THE AESTHETICS & WELLNESS LAB
"Carmen presented methods to continue growth within our practice but also opportunities outside of one to one patient care. I never considered that I could generate revenue as a nurse practitioner outside of directly treating patients!"
"For anyone considering working with a business coach to elevate their private practice, I can't emphasize enough the value of mentorship in gaining clarity and direction."
- SARA BENNETT, FNP
ORIGINS FERTILITY
"Carmen’s strategies provided actionable insights and a framework that transformed how I view and operate my business. Her holistic approach helped me envision a broader scope of possibilities, from diversifying income streams to optimizing operations/automating as much as possible. Her hands-on support through regular check-ins and problem-solving sessions instilled a level of confidence and resilience that I carry into every business decision."
This for you if:
You’re getting messages from patients at all hours—and responding because you’re afraid not to.
You’re still convinced you need another certification before you can raise your prices.
You’ve lowered your prices, added more, and still hear: “I need to think about it.”
You want someone else to build your business for you—but you’re not willing to show up and implement.
You’re overdelivering inside treatment plans... but no one’s rebooking or sticking to protocols.
It's probably for you if...
You prefer to keep things reactive instead of building structure, systems, or intentional patient experiences.
not
is
It's probably
for you if...
You feel like you’re constantly justifying why cash-pay is worth it—while trying not to sound “too salesy.”
You’re not ready to charge based on outcomes—or still believe patients “won’t pay that” no matter what.
You’re exhausted from trying to grow—when just running your practice already feels like too much.
You’re looking for a one-size-fits-all script or shortcut instead of a framework designed for long-term, sustainable success.
Working with Carmen has been so helpful as I navigate entrepreneurship as a healthcare provider. As a practitioner trying to bridge the gap between brick and mortar and the online space, her teachings have allowed me the confidence and clarity realizing I can have the best of both.
- gina neis, fnp
on point wellness
3x
Average revenue increase for clinicians using our business model
1890+
Number of clinicians in our programs
19
Number of years I've been a business owner
Number of people looking for better healthcare
8M
Frequently Asked Questions
Q: Will this work for my practice model?
The frameworks inside The Profitable Modern Practice™ are designed to work across multiple care models, including:
• hormone optimization
• metabolic health and weight loss
• functional and integrative medicine
• medspa and aesthetics
• longevity and performance medicine
The structure adapts to your clinical expertise.
What stays consistent is the patient journey that drives commitment, retention, and long-term outcomes.
Q: I already built a package… do I really need this?
If your package feels solid but still requires explanation, negotiation, or frequent revision, the opportunity isn’t in rebuilding it, it’s in refining its structure.
The Profitable Modern Practice™ shows you how to standardize, price, and position your offer so it converts, delivers, and transitions into ongoing optimization without friction.
Q: Do I have to offer memberships?
No. Packages remain the foundation of commitment.
Inside The Profitable Modern Practice™ you’ll learn when and how to introduce maintenance plans or memberships depending on your clinical model and patient population.
The goal isn’t to force a membership. The goal is to design clear continuation pathways so patients stay optimized after the initial package.
Q: How quickly can I implement this?
Most clinicians begin restructuring their packages and patient journey immediately.
The frameworks, templates, AI prompts, messaging, and calculators inside The Profitable Modern Practice™ allow you to move from concept to implementation quickly, without rebuilding your entire practice from scratch.
Many clinicians implement their first structured package within weeks of enrolling.
SIGN ME UP!
